Sobre

Content & Operations Assistant for Health Coaching Brand (15-20h/week) About Us Brutal Clarté™ is a fast-growing online nutrition and fitness coaching brand helping former overweight individuals transform their bodies and mindset. We're scaling from 5-figure to 6-figure monthly revenue by December 2025. Our founder is a certified nutritionist with a powerful transformation story (lost 40+ kg), and we're building a content machine + automation system to reach 50k€/month. The Mission We need a highly organized, proactive operator who can handle content production, automation setup, and daily operations while we focus on client delivery and sales calls. This is NOT a passive VA role. You'll be a core team member driving revenue growth. Your Responsibilities (15-20h/week) 1. Content Production (40% of time) Instagram Reels: Batch-create 20 short-form videos/month (10-30s) using provided scripts and raw footage Editing: CapCut or similar (fast-paced cuts, captions, hooks, trending audio) Thumbnails & Graphics: Canva templates for posts, stories, and carousel designs Scheduling: Plan and schedule content across Instagram/YouTube using Meta Business Suite or Later 2. Automation & Systems (30% of time) Instagram DM Bot: Configure keyword-triggered responses (PLAN / BF / EBOOK) using ManyChat or similar Email Sequences: Build and test 5-8 email automations in MailerLite (Black Friday campaign, lead nurturing, upsells) Zapier/Make Workflows: Connect Instagram → CRM → Calendar booking → Email (we'll provide the logic, you build it) Landing Pages: Build/optimize pages in Systeme.io or similar (provided copy + structure) 3. Operations & Reporting (20% of time) Daily Pipeline Management: Update lead tracker, flag hot prospects, prepare call lists Weekly Reporting: KPIs dashboard (CPL, conversion rates, content performance, revenue) Client Onboarding: Send welcome emails, delivery plans, and track follow-ups 4. Ad Support (10% of time) Creative Testing: Resize/adapt video ads for Meta Ads Manager Performance Monitoring: Flag underperforming ads, suggest creative iterations Landing Page A/B Testing: Swap headlines/CTAs based on data Must-Have Skills ✅ Video Editing: CapCut, Premiere Pro, or Final Cut (short-form content experience required) ✅ Automation Tools: ManyChat, Zapier, Make.com, or similar (you've built workflows before) ✅ Email Marketing: MailerLite, Mailchimp, or ActiveCampaign (sequence building + testing) ✅ Social Media: Instagram algorithm knowledge, Reels best practices, engagement strategies ✅ English: Fluent written/spoken (French or Portuguese is a bonus) ✅ Proactive: You spot problems and fix them before being asked ✅ Fast Learner: New tools? You watch 1 tutorial and execute THE JOB IS IN FRENCH.