Sobre

• FULL TIME
• REMOTE
• OPEN ONLY FOR UK OR EUROPE
• Position: Director of International Marketing
• Type of contract: Independent contractor
• Working Hours: M–F
• 🌎 Work from any corner of the world and be a part of the #remoteworkrevolution!!
• About the Company
• A fast-growing U.S.-based brand is expanding its global footprint and seeking a strategic, culturally fluent Director of International Marketing to lead its entry and growth across European markets. The company’s mission is to ensure its world-class campaigns resonate globally with the same impact they achieve domestically, through smart localization and tailored performance strategies.
• Scope of the Role
• You’ll be responsible for adapting, localizing, and scaling the company’s U.S. marketing campaigns for international markets, starting with Europe. This role blends strategy, execution, and cross-functional collaboration in a fast-moving environment where precision and cultural understanding are key.

Duties and Responsibilities

• Drive International Growth: Develop and execute localized marketing strategies to expand brand awareness and sales in key European regions.
• Localization & Translation: Oversee adaptation of creative, copy, and campaigns so they feel native and authentic to each local audience.
• Performance Optimization: Partner with the U.S. paid media team to tailor ads, targeting, and creative for European audiences; track and report ROI by region.
• Email & Retention Marketing: Collaborate with the lifecycle team to adapt communications by region for timing, tone, and compliance.
• Cross-Functional Collaboration: Align global and regional teams to ensure consistency in brand and performance priorities.
• Analytics & Insights: Measure campaign results, identify areas for improvement, and implement learnings swiftly.
• Scalability: Identify operational or tool gaps that limit international growth and propose efficient solutions.

Requirements

• 8+ years in marketing, with proven leadership in international or multi-market campaigns.
• Strong understanding of European markets, consumer insights, and cultural nuance.
• Solid background in performance marketing, localization, and content adaptation.
• Hands-on experience with paid media and creative evaluation.
• Excellent cross-functional collaboration skills, particularly with U.S.-based teams.
• Strategic yet execution-driven mindset — thrives in lean, agile environments.

You’ll Thrive Here If You

• Think strategically but move fast.
• Care about precision over polish.
• Know how to translate a U.S. playbook into global success.
• Communicate clearly and value true partnership.