Sobre

• Key accountabilities and decision ownership: Overall biddable media execution - function - to deliver advanced, effective, smooth, and efficient operations; Overall accountability for biddable media campaign operations: business / budget / channel choices; Key integration point internally: Brand / Performance / CBU / EBU / Segments; Accountable on operational and planning strategy / executional performance, as well as technology / vendor / partner leadership (Google, Facebook, Twitter), innovation, training, best practice etc; Drive commercial acquisition strategy across all biddable channels; Work closely with Group Media Team - and as part of wider media community - in the development of strategic and operational best practice. Educated to degree level; Relevant management experience in media industry - client, agency or consultancy side. International experience an advantage; Hands-on and operational experience of search and social technology platforms, i.e. Essential for AdWords, Business Manager, and Advantageous for Twitter, Snapchat etc; Advantageous if experience in / with Programmatic media, i.e. DSP's, SSP's, Trade decks etc); Knowledge of specialist search and social biddable technology platforms, i.e. Marin, Kenshoo etc advantageous; Experience on performance marketing campaigns; Paid Social knowledge including targeting strategies, use of custom audiences, brand safety, Actionable Insights; Brand and performance planning experience essential, demonstrating knowledge in harnessing data and technology to deliver accountable media outcomes; Good data management and analytical skills; Good knowledge of analytics, tracking, tag management / implementation, managing set up of DCO campaigns, and working with CDP's, with experience of creating audience segments, pushing these to execution, campaign optimisation, and evaluation; Proven track-record of driving projects and creating impact through pragmatic problem-solving; Platform certifications i.e. Essential for Google AdWords (Search, YouTube, GDN).